I think this is probably a first, a UK owned company manufacturing rice cookers in China and selling them to the domestic Chinese market.
My congratulations to Chris Chan and the team at Fired Up Corporation in Zhongshan, Guangdong Province for securing the contract to supply 60,000 rice cookers a year to a well known Chinese supermarket supplier.
Fired Up have been keen to diversify their range of products, which are in the main electrical heating products for both export and domestic markets and through an business relationship introduction were able to demonstrate their ability to compete on price on such a commodity product. Of course, Fired Up were also keen to demonstrate their Corporate Social Responsibility credentials and the customer said this was a factor in determining their choice of supplier.
Well done to all concerned.